Consumers are increasingly seeking luxury goods to showcase on their social media feeds. These products, which are beyond the reach of most people, lead to the emergence of replicas virtually identical to the originals and costing a fraction of the price.

In this piece, the bag - a replica of the Off-White Jitney Holes bag, one of the most counterfeited brands in the world - shows two video loops highlighting the contradictions created by consuming luxury brands’ replicas:

We want to buy because we will be the centre of attention vs. the fear of being discovered with a fake product.