The fast-fashion industry has become a vicious cycle:

1) injects emotional dopamine that makes us believe we’re only valuable if we’re constantly buying clothes;

2) stimulates us to buy through intense visual stimuli;

3) makes us discard perfectly good clothes just because there’s no more space in our closets.

This toxic relationship with major fast-fashion brands creates addiction, consumerism, waste, pollution, child exploitation, and a flawed construction of our identity, because we believe we’re only validated if we dress like those around us.

This piece symbolizes this vicious cycle: a trash bin is filled with clothes in good condition that were thrown away simply because they’re from a previous season. Amid them, TVs display satirical messages urging consumption that led to this waste.